(This post is a guest contribution from Shiwangi Srivastava, one of the leading female bloggers from India. Read more about her and her blogs at the author bio.
Did you ever come across fashion blogs run by men? Probably you might have seen one or two on the internet so far. Am I right? Men are always interested in other niches of blogging.Even if they see few fashion blogs on the internet, they may not be interested in reading such a blog instead of reading their favourite niches in blogging like technology, politics, social media, news, business etc, etc.
Why men are not interested in running a Fashion Blog?
Fashion blog niche overcrowded, and its competitive space is mostly captured by women. Even if there are men involved in creating a fashion blog, they keep forward women to highlight their business as they are not comfortable in presenting themselves in promoting female-oriented stuff like fashion, outfits, beauty products and makeup. As far as the masculine items are concerned in blogs, they do not hesitate to brand the blog by their name. Why this barrier in the online world?
Whereas in the offline world you see a lot of men, running a beauty parlour, fashion outfits store and they are eventually fashion designers on the go. They never qualm about their masculine images. Their heart is so much into fashion and leaves several women behind in this profession. These men are flaunting themselves not only in branding and marketing the men’s item, but they are equally involved in women’s ethnic and western wear. In fact I believe men can describe better what suits a woman more. From her outfits to her makeup, men can judge better and analyse what is working well on her. So I think they should not remain hiding behind the scene instead be a curtain raiser and expose publicly as a fashion blogger or the owner of a fashion blog.
Some effective tips for men to become a good fashion blogger.
•First you need to create a blog that is different from everyone else. Be different and more perceptive in being particular about your choice rather than following others footsteps.
•You need to identify your audience and their requirements from you. Be analytical enough in this that your readers want a book or launching of collections from your end.
•Build your community in Instagram. Instagram is a source for fetching more traffic to your blog. Since fashion blogs are more pictorial, you will get more exposure in branding you and your blog. Interactions become easier when you use Instagram for fashion and style blogging.
•Content is always king. If you want to present your skill as a fashion blogger only being pictorial is not sufficient. You need to decorate your blog with quality and attractive content for drawing the attention of your audience so that they can relate more with you. Focus on building engaging content for six months at least then ocean of opportunity will land, and brands will beckon you.
•With the right attitude and appealing personality, you can move your audience. Your picture says a lot about you and your products. There should have a deep connection between you and your camera. You should be camera friendly to present your correct attitude publicly. If men are running women’s product blog then naturally he will not showcase himself for that. In that case, he will put women’s images. But when he is branding a product for men, he can present himself.
Fashion blogging is definitely for men too
There is no doubt blogging is booming fast, and fashion blogging apparently has become a good medium of business. Bloggers today managed to gain several followers and huge command over readership almost becoming like a celebrity. There is a strong bond between bloggers and brand, brand needs bloggers for the endorsement and publicity as bloggers have thousands of followers and have a good rapport with viewers. Brand wants a shout, and that shout is provided by bloggers. Similarly, Fashion bloggers are kith and kin for the Fashion Brands to target audience.
Bloggers are the sum of skills in modelling, acting, photography, videography, style, entertainment and presentation skills. I know few of you who are reading this post may have some or all of the skills mentioned above. Blogging is a platform where you can showcase your skills. With the extensive use of the internet, social media, and blogs especially Vlogs (Video blogging), there are more chances for self-promoting your skills. During the recent years you might have noticed that many actors and singers got their chance to make themselves noticed for greater success due to the YouTube videos they created either by themselves or their friends or family created for them.
Here, my point of view is that more men should start considering fashion blogging as an option while deciding a niche for blogging. They should not kick their opportunities away with a concept in mind that the fashion blogging is only meant for their female counterparts.
Here is a list of few fashion blogs that you can have for reference if you are interested in starting one.
6.Stylehighness.com (India)
Bottom-line
A lot of doors are open for you to make a great career if you have those talents related to fashion industry. Apart from choosing tech blogs or similar niches as an automatic choice for men, they should also try their hand in a fashion niche blog and find the new way of branding.One thing is true that fashion bloggers who want fame and fortune right from their beginning stage is next to impossible. There are too much media chasing and ambitious social climbing. I wish fashion bloggers would slow down a bit and enjoy the beauty, peace and joy of creativity through their blogs.
Author Bio:
Shiwangi Srivastava is one of the top rated female bloggers from India. She likes to write not only about technology related subjects but also women oriented topics and family issues in her blogs. Her blogs can be accessed here at www.buzzwoman.com and www.pensitdown.com
Also, Read from the same author: Fashion blogging, the new trend among females.
Image courtesy:pixabay.com
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